Flexible marketing in an unpredictable world

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Book details Buch-Details

Book title Buchtitel
Flexible marketing in an unpredictable world
 
Publisher Verlag
University of Reykjavik
University of Reykjavik
 

Publications Publikationen


Results 1-2 of 2 (Search time: 0.001 seconds).

PreviewAuthor(s)TitleTypeIssue Date
1Grün, Bettina ; Dolnicar, S. ; Rossiter, John R. Extending Rungie et al.'s model of brand image stability to account for heterogenityKonferenzbeitrag Inproceedings2007
2Randle, Melanie ; Grün, Bettina ; Dolnicar, S. Segmenting the Volunteer Market: Learnings from an Australian StudyKonferenzbeitrag Inproceedings2007