Name Card

Full name Familienname, Vorname
Horváth, László András
 
Main Affiliation Organisations­zuordnung
 

Own Publications Eigene Publikationen

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PreviewAuthor(s)TitleTypeIssue Date
1Horvath Laszlo Andras - 2014 - Premium brand strategy in the automotive industry...pdf.jpgHorváth, László András Premium brand strategy in the automotive industry : what are the characteristics of a successful premium automotive strategy?Thesis Hochschulschrift 2014