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Full name Familienname, Vorname
Fruchter, Gila E.
 

Own Publications Eigene Publikationen

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PreviewAuthor(s)TitleTypeIssue Date
1El Ouardighi, Fouad ; Feichtinger, Gustav ; Fruchter, Gila E. Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interactionArtikel Article 2017