Proceedings of the 32nd European Marketing Academy Conference
Book title Buchtitel
Proceedings of the 32nd European Marketing Academy Conference
Editor Herausgeber_in
Publisher Herausgeber
32nd European Marketing Academy Conference
Results 1-1 of 1 (Search time: 0.001 seconds).
Preview | Authors / Editors | Title | Type | Issue Date | |
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1 | Leisch, Friedrich ; Dolnicar, S. ; Saren, Michael ; Wilson, Alan | Development of a posteriori market segments over time: A tracking procedure | Konferenzbeitrag Inproceedings | 2003 |