Proceedings of the 33rd European Marketing Academy Conference
Book title Buchtitel
Proceedings of the 33rd European Marketing Academy Conference
Editor Herausgeber_in
Publisher Herausgeber
33rd European Marketing Academy Conference
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| Preview | Authors / Editors | Title | Type | Issue Date | |
|---|---|---|---|---|---|
| 1 | Dolnicar, S. ; Grün, Bettina ; Leisch, Friedrich ; Munuera, Jose L. | Time efficient brand image measurement - is binary format sufficient to gain the market insight required? | Konferenzbeitrag Inproceedings | 2004 |