Proceedings of the 36th European Marketing Academy Conference
Book title Buchtitel
Proceedings of the 36th European Marketing Academy Conference
Publisher Herausgeber
University of Reykjavik
Results 1-2 of 2 (Search time: 0.001 seconds).
| Preview | Authors / Editors | Title | Type | Issue Date | |
|---|---|---|---|---|---|
| 1 | Grün, Bettina ; Dolnicar, S. ; Rossiter, John R. | Extending Rungie et al.'s model of brand image stability to account for heterogenity | Konferenzbeitrag Inproceedings | 2007 | |
| 2 | Randle, Melanie ; Grün, Bettina ; Dolnicar, S. | Segmenting the Volunteer Market: Learnings from an Australian Study | Konferenzbeitrag Inproceedings | 2007 |