36th European Marketing Academy Annual Conference (EMAC 2007)

Event name
36th European Marketing Academy Annual Conference (EMAC 2007)
 
Event type
Event for scientific audience
 
Start date
22-05-2007
End date
25-05-2007
 
Location
Reykjavík
Country
Iceland
 
Event format Veranstaltungsformat
On Site

Publications Publikationen



Results 1-2 of 2 (Search time: 0.002 seconds).

PreviewAuthor(s)TitleTypeIssue Date
1Grün, Bettina ; Dolnicar, S. ; Rossiter, John R. Extending Rungie et al.'s model of brand image stability to account for heterogenityKonferenzbeitrag Inproceedings2007
2Randle, Melanie ; Grün, Bettina ; Dolnicar, S. Segmenting the Volunteer Market: Learnings from an Australian StudyKonferenzbeitrag Inproceedings2007