Optimal Marketing Mix in New-Product Diffusion with Positive and Negative Word-of-Mouth


Project Acronym Projekt Kurzbezeichnung
ORDYS: Opt. Marketing Mix: Word-of-Mouth
 
Project Title (de) Projekttitel (de)
Optimal Marketing Mix in New-Product Diffusion with Positive and Negative Word-of-Mouth
 
Consortium Coordinator Koordinator des Konsortiums
Principal Investigator Projektleiter_in
 
Status
CLOSED