Optimal Marketing Mix in New-Product Diffusion with Positive and Negative Word-of-Mouth

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Project Acronym Projekt Kurzbezeichnung
ORDYS: Opt. Marketing Mix: Word-of-Mouth
 
Project Title (de) Projekttitel (de)
Optimal Marketing Mix in New-Product Diffusion with Positive and Negative Word-of-Mouth
 
Consortium Coordinator Koordinator des Konsortiums
 
Principal Investigator Projektleiter_in