Bellanova, Martina
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Bellanova, Martina
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| Preview | Authors / Editors | Title | Type | Issue Date | |
|---|---|---|---|---|---|
| 1 |  | Bellanova, Martina | Changes in the customer buying process of premium automotive products between the generations X and Z : How to target generation Z as customers for the automotive industry | Thesis Hochschulschrift | 2016 |