<div class="csl-bib-body">
<div class="csl-entry">Alibiev, T. (2019). <i>International business and marketing through the prism of the expansion of the Russian business to Hungary</i> [Master Thesis, Technische Universität Wien]. reposiTUm. https://doi.org/10.34726/hss.2019.70248</div>
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dc.identifier.uri
https://doi.org/10.34726/hss.2019.70248
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/11496
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dc.description.abstract
The development of the digital industry so-called Digitalization is starting to influence the segment of the out-of-home advertising market. Outdoor advertising furniture is slightly changing from classic paper billboards to the trendy LED screens. In this paper, will be the description of the expansion from the domestic market to foreign. Evaluation of the current market situation, taking into account the core competencies of the company, screening the market situation through the prism of three methods of analysis with sales forecast and market entry strategy and tactics.
en
dc.language
English
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dc.language.iso
en
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dc.rights.uri
http://rightsstatements.org/vocab/InC/1.0/
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dc.subject
Hungary
de
dc.subject
International Business
de
dc.subject
Digitalization
de
dc.subject
LED Screens
de
dc.subject
Russian
de
dc.subject
Hungary
en
dc.subject
International Business
en
dc.subject
Digitalization
en
dc.subject
LED Screens
en
dc.subject
Russian
en
dc.title
International business and marketing through the prism of the expansion of the Russian business to Hungary