DC FieldValueLanguage
dc.contributor.advisorSihn, Wilfried-
dc.contributor.authorStocker, Christina-
dc.date.accessioned2020-06-30T15:50:32Z-
dc.date.issued2012-
dc.identifier.urihttps://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-45818-
dc.identifier.urihttp://hdl.handle.net/20.500.12708/12897-
dc.description.abstractPurpose of the master thesis is the description and analysis of the role of the dealer margin and bonus system as one of the central steering instruments of the manufacturer - dealer relationship, with reference to the actual legislative framework regarding automotive distribution and on the basis of a comprehensive study of the automotive aftermarket and description of automotive distribution channels. On the basis of the researched data and findings, conclusions are drawn how to design and improve a bonus and margin system regarding a more efficient and result-oriented and loyalty building bonus model in the automotive spare parts business. The practical implementation is shown on the basis of a management process. The master thesis is based on a comprehensive literature study in combination with an analysis of practical approaches to gather valid and actual data. Internet sources and research studies were used as well.en
dc.formatVI, 101 Bl.-
dc.languageEnglish-
dc.language.isoen-
dc.titleImpact of margins and condition systems in OEM-dealer relationship : analysis of the margin system to deduct implications for a bonus model to steer dealer purchse loyalty in the automotive spare parts businessen
dc.typeThesisen
dc.typeHochschulschriftde
tuw.publication.orgunitE017 - Weiterbildungszentrum der TU Wien-
dc.type.qualificationlevelDiploma-
dc.identifier.libraryidAC09032268-
dc.description.numberOfPages101-
dc.identifier.urnurn:nbn:at:at-ubtuw:1-45818-
dc.thesistypeMasterarbeitde
dc.thesistypeMaster Thesisen
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextwith Fulltext-
item.openaccessfulltextOpen Access-
item.cerifentitytypePublications-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.openairetypeThesis-
item.openairetypeHochschulschrift-
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