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<div class="csl-entry">Stocker, C. (2012). <i>Impact of margins and condition systems in OEM-dealer relationship : analysis of the margin system to deduct implications for a bonus model to steer dealer purchse loyalty in the automotive spare parts business</i> [Master Thesis, Technische Universität Wien]. reposiTUm. https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-45818</div>
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Purpose of the master thesis is the description and analysis of the role of the dealer margin and bonus system as one of the central steering instruments of the manufacturer - dealer relationship, with reference to the actual legislative framework regarding automotive distribution and on the basis of a comprehensive study of the automotive aftermarket and description of automotive distribution channels. On the basis of the researched data and findings, conclusions are drawn how to design and improve a bonus and margin system regarding a more efficient and result-oriented and loyalty building bonus model in the automotive spare parts business. The practical implementation is shown on the basis of a management process. The master thesis is based on a comprehensive literature study in combination with an analysis of practical approaches to gather valid and actual data. Internet sources and research studies were used as well.
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dc.language
English
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dc.language.iso
en
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dc.rights.uri
http://rightsstatements.org/vocab/InC/1.0/
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dc.title
Impact of margins and condition systems in OEM-dealer relationship : analysis of the margin system to deduct implications for a bonus model to steer dealer purchse loyalty in the automotive spare parts business