<div class="csl-bib-body">
<div class="csl-entry">Markvica, K., Millonig, A., Haufe, N., & Leodolter, M. (2020). Promoting active mobility behavior by addressing information target groups. <i>Journal of Transport Geography</i>, <i>83</i>(102664), 102664. https://doi.org/10.1016/j.jtrangeo.2020.102664</div>
</div>
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dc.identifier.issn
0966-6923
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/141415
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dc.description.abstract
Current transport policy objectives aiming to increase active mobility can solely be achieved by changing people's mobility behavior. To arouse interest and influence the decision process of the people, adequate information sources and services as well as appropriate incentives and motivation have to be used, but they have to be target-group specific to reach people more effectively. Influencing factors such as mobility habits, attitudes towards transport modes, shared social norms and values must be considered. Since people resemble in some characteristics, methods from social sciences are applied to identify homogeneous groups of shared mobilityrelated information needs and to extract appropriate group-related arguments to promote active mobility (e.g. health, environment, costs, image, or adventure). The paper describes the methodological approach and the results in form of six comprehensively defined homogeneous target groups derived from 12 qualitative focus groups. Moreover, a survey among a representative sample of 1000 persons in Austria is presented. Based on the outcomes, customized concepts for each specific target group (arguments, information needs, and preferred information channels) have been developed. The concept provides a solid basis for implementing measures to promote active mobility as prerequisite for reaching transport policy objectives.
en
dc.language.iso
en
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dc.relation.ispartof
Journal of Transport Geography
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dc.subject
General Environmental Science
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dc.subject
Transportation
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dc.subject
Geography, Planning and Development
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dc.subject
Active mobility Mobility behavior Social milieus Information target group
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dc.title
Promoting active mobility behavior by addressing information target groups
en
dc.type
Artikel
de
dc.type
Article
en
dc.contributor.affiliation
TU Wien, Österreich
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dc.description.startpage
102664
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dc.type.category
Original Research Article
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tuw.container.volume
83
-
tuw.container.issue
102664
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tuw.journal.peerreviewed
true
-
tuw.peerreviewed
true
-
tuw.researchTopic.id
E2
-
tuw.researchTopic.name
Sustainable and Low Emission Mobility
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tuw.researchTopic.value
100
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dcterms.isPartOf.title
Journal of Transport Geography
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tuw.publication.orgunit
E280-06 - Forschungsbereich Soziologie
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tuw.publisher.doi
10.1016/j.jtrangeo.2020.102664
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dc.identifier.eissn
1873-1236
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dc.description.numberOfPages
13
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wb.sci
true
-
wb.sciencebranch
Soziologie
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wb.sciencebranch
Verkehrswesen
-
wb.sciencebranch.oefos
5040
-
wb.sciencebranch.oefos
2013
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wb.facultyfocus
Die sozialen, kulturellen und politischen Dimensionen der gebauten Umwelt
de
wb.facultyfocus
Interdependences between built environment and social space
en
wb.facultyfocus.faculty
E250
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item.openairetype
research article
-
item.openairecristype
http://purl.org/coar/resource_type/c_2df8fbb1
-
item.grantfulltext
none
-
item.cerifentitytype
Publications
-
item.fulltext
no Fulltext
-
item.languageiso639-1
en
-
crisitem.author.dept
TU Wien
-
crisitem.author.dept
E127 - Institut für Geoinformation und Kartographie
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crisitem.author.dept
E280-06 - Forschungsbereich Soziologie
-
crisitem.author.dept
E020 - Information Technology Solutions
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crisitem.author.parentorg
E100 - Fakultät für Mathematik und Geoinformation
-
crisitem.author.parentorg
E280 - Institut für Raumplanung
-
crisitem.author.parentorg
E640 - Vizerektorat Digitalisierung und Infrastruktur