<div class="csl-bib-body">
<div class="csl-entry">Franck, G. (2019). The economy of attention. <i>Journal of Sociology</i>, <i>55</i>(1), 8–19. https://doi.org/10.1177/1440783318811778</div>
</div>
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dc.identifier.issn
1440-7833
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/144042
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dc.description.abstract
This article outlines a theory of the economy of attention constituting the logic of the mass media in contemporary social life, focusing on celebrity as the key manifestation of the accumulation of attention capital. I explain how the mass media exchange information and entertainment for attention, which is in turn monetised via advertising. The field of celebrity is a ‘vanity fair’ functioning as a stock exchange of attention capital – measured in circulation and viewing figures, ratings, likes, visits and so on – a form of capital that earns interest and generates additional income for those in its proximity. Overall, I argue that we are living in an era of ‘mental capitalism’ in which the relations of production themselves have inverted the relationship between the material and mental worlds, so that the realm of ideas is now the driving economic force. The article concludes by outlining the shape of a new, quaternary sector of the economy, characterised by de-materialisation and virtualisation, and raise the question of whether a focus on new forms of virtual and ideational value might possibly improve the sustainability of the world we live in, if the struggle for attention replaces the struggle for material goods.
en
dc.language.iso
en
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dc.publisher
SAGE PUBLICATIONS LTD
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dc.relation.ispartof
Journal of Sociology
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dc.subject
economy of attention
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dc.subject
Sociology and Political Science
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dc.subject
academic labour
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dc.subject
branding
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dc.subject
celebrity
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dc.subject
mental capitalism
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dc.title
The economy of attention
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dc.type
Artikel
de
dc.type
Article
en
dc.description.startpage
8
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dc.description.endpage
19
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dc.type.category
Original Research Article
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tuw.container.volume
55
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tuw.container.issue
1
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tuw.journal.peerreviewed
true
-
tuw.peerreviewed
true
-
tuw.researchTopic.id
X1
-
tuw.researchTopic.name
außerhalb der gesamtuniversitären Forschungsschwerpunkte
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tuw.researchTopic.value
100
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dcterms.isPartOf.title
Journal of Sociology
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tuw.publication.orgunit
E259-01 - Forschungsbereich Digitale Architektur und Raumplanung
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tuw.publisher.doi
10.1177/1440783318811778
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dc.identifier.eissn
1741-2978
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dc.description.numberOfPages
12
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wb.sci
true
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wb.sciencebranch
Soziologie
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wb.sciencebranch
Andere Sozialwissenschaften
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wb.sciencebranch.oefos
5040
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wb.sciencebranch.oefos
5090
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wb.facultyfocus
Die sozialen, kulturellen und politischen Dimensionen der gebauten Umwelt
de
wb.facultyfocus
Interdependences between built environment and social space