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<div class="csl-entry">Fraundorfer, F. X. L. (2023). <i>An examination of the factors influencing future workplace attractiveness as perceived by current students of business & engineering in Vienna</i> [Diploma Thesis, Technische Universität Wien]. reposiTUm. https://doi.org/10.34726/hss.2023.108940</div>
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dc.identifier.uri
https://doi.org/10.34726/hss.2023.108940
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/153615
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dc.description
Abweichender Titel nach Übersetzung der Verfasserin/des Verfassers
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dc.description.abstract
With steadily increasing competition between companies to hire the top talent among the pool of prospective employees, employer branding has seen a surge in interest both in practical application as well as in theoretical research. This study investigates organizational or workplace attractiveness, the ultimate goal behind employerbranding, as perceived by students of business and engineering in Vienna during the time of research. A randomly selected sample of that demographic group was subjected to a questionnaire in order to discern those attributes of workplace attractiveness that matter most to potential employees in office jobs. The collected data was subjected to both a descriptive analysis to compare responses given between the two fields of study as well as an exploratory factor analysis to unveil underlying correlations in the entire data set. Eight factors were found to significantly influence workplace attractiveness as perceived by business and engineering students in Vienna, which will be described. Furthermore, the theoretical background is expanded upon by giving an overview of existing research in this subject matter.Finally, implications of the research are discussed, limitations detailed, and possible future research directions suggested.
en
dc.language
English
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dc.language.iso
en
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dc.rights.uri
http://rightsstatements.org/vocab/InC/1.0/
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dc.subject
Arbeitsplatzattraktivität
de
dc.subject
Fragebogen
de
dc.subject
EFA
de
dc.subject
Python
de
dc.subject
Ingenieurswesen
de
dc.subject
BWL
de
dc.subject
workplace attractiveness
en
dc.subject
questionnaire
en
dc.subject
EFA
en
dc.subject
Python
en
dc.subject
engineering
en
dc.subject
business
en
dc.title
An examination of the factors influencing future workplace attractiveness as perceived by current students of business & engineering in Vienna
en
dc.title.alternative
Eine Untersuchung über die Einflussfaktoren auf die zukünftige Attraktivität des Arbeitsplatzes, wahrgenommen von derzeitigen Studierenden der Wirtschaftswissenschaften und des Ingenieurwesens in Wien
de
dc.title.alternative
An examination of the factors influencing future workplace attractiveness as perceived by current students of business and engineering in Vienna
