<div class="csl-bib-body">
<div class="csl-entry">Hoseinpour, S. A. (2021). A Real-Time Spatio-Temporal Bigdata System for Instant Analysis of Twitter Data to Monitor of Advertising Campaigns; Case Study New York City. In A. Basiri, G. Gartner, & H. Huang (Eds.), <i>LBS 2021: Proceedings of the 16th International Conference on Location Based Services</i> (pp. 164–170). https://doi.org/10.34726/1783</div>
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/18853
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dc.identifier.uri
https://doi.org/10.34726/1783
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dc.description
Published in “Proceedings of the 16th International Conference on
Location Based Services (LBS 2021)”, edited by Anahid Basiri, Georg
Gartner and Haosheng Huang, LBS 2021, 24-25 November 2021,
Glasgow, UK/online.
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dc.description.abstract
Advertising monitoring is useful for detecting and determining user reaction, campaign performance and their challenges. Popular social networks especially Twitter are one of the best resources that could been analyzed for this purpose. Twitter's data analyzing needs different methods and tools because Twitter is one of the bigdata sources. In this paper, a system is developed dealing with Twitter data streams and can monitor advertising keyword spatio-temporal trends, real time. Also, it can predict the location of later tweets using MLP model. The prediction accuracy is 0.78.
en
dc.language.iso
en
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dc.rights.uri
http://creativecommons.org/licenses/by/4.0/
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dc.subject
location based services
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dc.subject
Geotagged Big-Data
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dc.subject
twitter
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dc.subject
advertising campaigns
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dc.subject
spatio-temporal
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dc.title
A Real-Time Spatio-Temporal Bigdata System for Instant Analysis of Twitter Data to Monitor of Advertising Campaigns; Case Study New York City
en
dc.type
Inproceedings
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dc.type
Konferenzbeitrag
de
dc.rights.license
Creative Commons Namensnennung 4.0 International
de
dc.rights.license
Creative Commons Attribution 4.0 International
en
dc.identifier.doi
10.34726/1783
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dc.contributor.affiliation
University of Tehran, Iran (Islamic Republic of)
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dc.contributor.editoraffiliation
University of Glasgow, United Kingdom of Great Britain and Northern Ireland (the)
