<div class="csl-bib-body">
<div class="csl-entry">Astafyeva, S. (2022). <i>Market Creation Strategy for Breakthrough Innovations on Digital Technologies Market.</i> [Master Thesis, Technische Universität Wien]. reposiTUm. https://doi.org/10.34726/hss.2022.81502</div>
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dc.identifier.uri
https://doi.org/10.34726/hss.2022.81502
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/20380
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dc.description
Arbeit an der Bibliothek noch nicht eingelangt - Daten nicht geprüft
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dc.description
Abweichender Titel nach Übersetzung der Verfasserin/des Verfassers
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dc.description.abstract
The aim of this master thesis is to find out how entrepreneurs and managers act to develop a strategy of market creation for breakthrough technologies in digital technologies, find their challenges and success factors to provide market participants with relevant advice.These questions are very practical for the increasing technological market but rather complicated and unclear for entrepreneurs and managers due to unpredictability as an essence of technological markets. Successful new market creation and breakthrough technologies are essential for social, business, and technological progress.The research questions focus on study of the behavior of market participants, the study of their relationship and influence on each other and on the creation of markets.This thesis could contribute to the development of technological markets through needed knowledge spread about breakthrough product development and market creation.
en
dc.language
English
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dc.language.iso
en
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dc.rights.uri
http://rightsstatements.org/vocab/InC/1.0/
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dc.subject
market creation
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dc.subject
breaktrough innovations
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dc.subject
digital technological market creation
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dc.subject
market participants behaviour
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dc.subject
business ecosystem role in market creation
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dc.title
Market Creation Strategy for Breakthrough Innovations on Digital Technologies Market.
