Current challenges on e-mobility applicability perspectives : an analysis of different market models

Abstract

In the spotting light of an intensive climate policy and an evolving dependency on imported fossil fuels in the mobility sector, electric vehicles receive a lot of attention. The deployment of electric vehicles is regarded as an effective policy strategy to meet emissions (CO2) reduction targets. Sustainable and climate friendly policies should encourage innovation as this can stimulate efficiency when using the natural capital and thus foster new economic opportunities. The innovations, regarded as new technologies, should be properly directed towards a beneficial diffusion that would include social, economic and environmental improvements, by enabling winwin synergies between market components like government, industry and consumer. Following the need of identifying proper models for integrating the electric mobility in a common market, it became clear that solely market forces cannot facilitate such a transition alone. Thus, the market remains just a catalyzer for the electric mobility in the case when the policy, the relevant industries and the consumer are decisively committed to such a technological change. Functioning market models rely on synergetic and productive relationships and interaction between the participants. Moreover the participants activities, considered as specific business models, should be viable in the long term in order to consolidate the market positions. Exactly such strategy is adopted by most of existing players; however, the pace of deployment is relatively slow but has a stable up-trend. In the end, the deployment of E-mobility will mostly depend not on the way that technologies will be developed and promoted, but predominantly on the capability to organize and administer the operations of sophisticated terrain of market actors