<div class="csl-bib-body">
<div class="csl-entry">Uphaus, P. O., Neuper, O., Beringer, B., Hoffmann, L., Langenmair, S., Ehlers, A., & Rau, H. (2019). Barriers seen by potential local Providers of Applications using Location-Based Services. In <i>LBS 2019; Adjunct Proceedings of the 15th International Conference on Location-Based Services / Gartner, Georg; Huang, Haosheng</i>. Wien. https://doi.org/10.34726/lbs2019.36</div>
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dc.identifier.uri
https://doi.org/10.34726/lbs2019.36
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/675
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dc.description.abstract
This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.
en
dc.language
English
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dc.language.iso
en
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dc.publisher
Wien
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dc.rights.uri
http://creativecommons.org/licenses/by/4.0/
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dc.subject
location-based services
en
dc.subject
(hyper-)local media communication
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dc.subject
context marketing
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dc.title
Barriers seen by potential local Providers of Applications using Location-Based Services
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dc.type
Inproceedings
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dc.type
Konferenzbeitrag
de
dc.rights.license
Creative Commons Namensnennung 4.0 International
de
dc.rights.license
Creative Commons Attribution 4.0 International
en
dc.relation.publication
LBS 2019; Adjunct Proceedings of the 15th International Conference on Location-Based Services / Gartner, Georg; Huang, Haosheng