DC FieldValueLanguage
dc.contributor.authorUphaus, Per Ole-
dc.contributor.authorNeuper, Oliver-
dc.contributor.authorBeringer, Björn-
dc.contributor.authorHoffmann, Lukas-
dc.contributor.authorLangenmair, Simon-
dc.contributor.authorEhlers, Annika-
dc.contributor.authorRau, Harald-
dc.date.accessioned2020-06-27T17:28:23Z-
dc.date.issued2019-
dc.identifier.urihttps://resolver.obvsg.at/urn:nbn:at:at-ubtuw:3-7204-
dc.identifier.urihttp://hdl.handle.net/20.500.12708/675-
dc.description.abstractThis contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.en
dc.languageEnglish-
dc.language.isoen-
dc.publisherWien-
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/-
dc.subjectlocation-based servicesen
dc.subject(hyper-)local media communicationen
dc.subjectcontext marketingen
dc.titleBarriers seen by potential local Providers of Applications using Location-Based Servicesen
dc.typeInproceedingsen
dc.typeKonferenzbeitragde
dc.relation.publicationLBS 2019; Adjunct Proceedings of the 15th International Conference on Location-Based Services / Gartner, Georg; Huang, Haosheng-
dc.identifier.doi10.34726/lbs2019.36-
dc.rights.holderThe Author(s)-
tuw.versionvor-
tuw.publication.orgunitE120 - Department für Geodäsie und Geoinformation-
dc.identifier.libraryidAC15513008-
dc.identifier.urnurn:nbn:at:at-ubtuw:3-7204-
dc.rights.identifierCC BY 4.0-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeInproceedings-
item.openairetypeKonferenzbeitrag-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextwith Fulltext-
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