<div class="csl-bib-body">
<div class="csl-entry">Fekete, M. (2016). <i>Sales management and its role in the new era of upcoming emission standards</i> [Master Thesis, Technische Universität Wien; Slovak University of Technology in Bratislava]. reposiTUm. https://doi.org/10.34726/hss.2016.36485</div>
</div>
-
dc.identifier.uri
https://doi.org/10.34726/hss.2016.36485
-
dc.identifier.uri
http://hdl.handle.net/20.500.12708/7951
-
dc.description.abstract
A growing demand for emission standards to meet the essential ecological criteria create a difficult situation for car manufacturers, with which they must cope in the coming years. However, the above-mentioned situation can be looked at from another perspective. It uncovers an incredible number of opportunities that carmakers should use and, as a result, offer their customers an alternative product to fully satisfy their needs. The aim of this thesis is to provide an insight of how the car companies currently try to benefit from this situation and whether their approach is consistent with the expectations of their potential clients.
en
dc.language
English
-
dc.language.iso
en
-
dc.rights.uri
http://rightsstatements.org/vocab/InC/1.0/
-
dc.subject
automotive industry
en
dc.subject
emission standards
en
dc.subject
sales marketing
en
dc.subject
sustainable energy source
en
dc.title
Sales management and its role in the new era of upcoming emission standards
