<div class="csl-bib-body">
<div class="csl-entry">Krejs, B., Kofler, A., Deutinger, T., Magalhães, F., Soares, A. L., & Meystre, O. (2018, October 25). <i>Architecture as Image - Verführungstechniken in der Architekturdarstellung</i> [Conference Presentation]. Architecture as Image - Verführungstechniken in der Architekturdarstellung, TU Wien, Austria. http://hdl.handle.net/20.500.12708/81340</div>
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/81340
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dc.description
Historically architecture and its representation must have had a not too remote hour of birth. Drawing, as a tool for either planning or documenting architecture, is both a necessity for executing a building or for transmitting the aesthetic and technical knowledge gathered during each attempt to perfection what – at the end of the day – is the construction of four walls and a roof. But, whenever architecture addresses an audience, these two domains merge and representation becomes a tool for seducing a client, a commission, other architects, etc.
With the ascension of the internet and the reformatting of architecture for this media, representation appears to have even grown in importance and increasingly hunts for new and rediscovered aesthetics. Whilst photorealistic renderings seem to still be a must to feed the hunger of developers and their investors, more creative artistic crossovers aliment the newsfeeds of ArchDaily or Dezeen, literally consuming all David Hockney or Edward Hopper paintings for their needs, paired with the pretending clarity of axonometric drawings and perspective sections.
In all these, a sort of chicken or the egg question emerges. Does representation already influence architecture during the design process? Would and can the adoption of a specific technique limit or open the range of potential outcomes? What are the elements and the intentions that construct such potential images aiming to analyse, explain, convince and seduce through the careful assembly of their content? The symposium “Architecture as Image” dedicates itself to these questions and, as the title suggest, forgets – at least for a few hours – the Vitruvian raison d’être of our profession.
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dc.language.iso
en
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dc.subject
Representation
en
dc.subject
Architecture
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dc.subject
Images
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dc.title
Architecture as Image - Verführungstechniken in der Architekturdarstellung
de
dc.title.alternative
Symposium & book launch
en
dc.type
Presentation
en
dc.type
Vortrag
de
dc.type.category
Conference Presentation
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tuw.researchTopic.id
A1
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tuw.researchTopic.name
Development and Advancement of the Architectural Arts
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tuw.researchTopic.value
100
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tuw.linking
https://www.facebook.com/events/349979205739766/
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tuw.publication.orgunit
E253-02 - Forschungsbereich Wohnbau und Entwerfen
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tuw.event.name
Architecture as Image - Verführungstechniken in der Architekturdarstellung
de
tuw.event.startdate
25-10-2018
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tuw.event.enddate
25-10-2018
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tuw.event.online
On Site
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tuw.event.type
Event for scientific audience
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tuw.event.place
TU Wien
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tuw.event.country
AT
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tuw.event.institution
Forschungsbereich für Wohnbau und Entwerfen, TU Wien
