Title: How will we read in the future? : business plan for digital reading software
Language: English
Authors: Schütze, Marianne 
Qualification level: Diploma
Advisor: Hisrich, Robert D.
Issue Date: 2011
Number of Pages: 88
Qualification level: Diploma
Abstract: 
This Thesis deals with a new reading behavior, books, eBooks, and related technologies. After looking into the market and giving an overview of the topic, I then identify the emerging market opportunity and describe it in more detail. A business plan with a detailed description for a new innovative software product in the digital reading sector follows the analysis of the market research. The thesis is written according to the structure and advice for drafting a business plan as provided by Robert Hisrich PhD and Rhonda Abrams, et al. in the books "Entrepreneurship" and "The successful Business plan". In accordance, this introductory chapter continues on the following page with the form and style of an introduction to a business plan. The future entails learning electronically as well as receiving all kinds of information online. Therefore, a challenge for the future is to offer a kind of semantic technology for information to create a greater benefit for the consumer as well as easier access to complex information. In this footstep, the software offers special tools for users, which provides quick access to more information to understand the text. A lot of information has been collected on the topic of digital reading and digital reading software, which has influenced the business idea and way of proceeding with the venture. It is also a research document on digital reading and digital reading behavior. The venture is about developing and producing digital reading software programs that aim to deliver a tool, with which customers and companies will be able to save time reading, researching, and publishing while cutting costs dramatically by being able to collaborate together working on projects with high amounts of data. This Business Plan draws an important answer to the question of how we are going to read in the future.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-46844
http://hdl.handle.net/20.500.12708/10119
Library ID: AC08830232
Organisation: E017 - Weiterbildungszentrum der TU Wien 
Publication Type: Thesis
Hochschulschrift
Appears in Collections:Thesis

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