Title: Challenges in customizing the Austrian Greenhouse Gas Inventory : developing draft specifications for a configurator based on customers' needs
Language: English
Authors: Ritter, Manfred 
Qualification level: Diploma
Advisor: Gruber, Marc
Issue Date: 2010
Number of Pages: 89
Qualification level: Diploma
This master thesis applies strategy and marketing approaches to the Austrian Greenhouse Gas Inventory. The focus is on methods and tools that utilize market opportunities through an understanding of customer behavior and needs. The thesis identifies challenges that are relevant for customizing a non-profit process that so far has been optimized in serving only the state as its sole customer. Main results are specific recommendations on how the aim of customization can be defined in non-monetary terms, how and when customers should be involved, and on how an initial set of specifications for a Configurator would look like. It moreover addresses the question of "what business the inventory is in?" and defines market segments and a potential target market for the Austrian Greenhouse Gas Inventory.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-55481
Library ID: AC08375867
Organisation: E017 - Weiterbildungszentrum der TU Wien 
Publication Type: Thesis
Appears in Collections:Thesis

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