Moldovan, B. C. (2022). Business Plan for Wolf Systems USA. Austrian specialist construction company expansion on the US market [Master Thesis, Technische Universität Wien]. reposiTUm. https://doi.org/10.34726/hss.2022.106991
business plan; expansion; timber procession; construction
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Abstract:
In many countries of the world the topics of climate change, environment protection and green technologies are some of the most discussed points in the last years. United States of America makes no exception, as green technologies are becoming more prevalent, especially since the government has committed to adapt the legislation to favor the development of such technologies, as well as to directly fund green investments by both private individuals,companies, as well as local communities.On top of the green energy market, another industry is set to expand in the US, that of the timber processing industry.Whenever such changes occur and new technologies are developed and implemented, there is a clear market for suppliers of the respective industry to grow.This business plan focuses on the expansion of the US market of a specialist European construction company that is one of the key suppliers for certain green technologies, like the biogas industry that produces renewable energy, as well as for the timber processing plants.In this Business Plan, after the Introduction and the Executive Summary, we make an analysis of the current and future industry on the US market, to see how the market currently looks like and what can we anticipate for the future.In the next chapter we describe the new venture, and in the following couple of chapters we go deeper into the details of the new venture, creating a plan for production and operations, to see how the newly created business will function. Afterwards, we will look into how sales can be generated from potential clients, by creating a marketing plan. Following these, we will make an organizational plan, to establish the ownership structure, as well as the roles and responsibilities of various persons involved in the venture.Any new business carries also a risk, therefore in the next chapter we assess these by 3 different methods. Subsequently comes the financial plan, detailing the company's expected income and expenditures in the first years.In the end we summarize our findings from the previous chapters, in a brief but comprehensive summary.
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