Crisis management: Compare study of company restructuralizations in the Tier 2 level of Automotive Industry in the Czech Republic

Abstract

The submitted Master thesis solves the problems which appears during this time in Automotive Industry worldwide as consequences of many factors like macroeconomic situation, state debts, rising inflation, pandemic situation and so on. Also some megatrends in Automotive Industry needs to be taken into account as impacts on company performance, existence, survival and potential future development.One of the main aim of this thesis is to reveal impacts of the global economic situation and megatrends in Automotive Industry especially in the time period from 2019 to 2021 when the new phenomenon like worldwide pandemic situation appeared. These negative influences on the company existence are mostly manageable but during this time period there has been a mix of them and also a lot of additional problems such a customer call offs decrease, raw material shortages, enormous electricity and gas price rising, lack of worker staff and so on. All these influences at the same time have been so negative impacts on the company performance and in some cases the company existence too.The other aims of this study are focused on company performance and company or management approaches in the analyzed companies.To find answers for this research the author uses chosen methods like Theoretic – logical methods, some statistical methods like Descriptive statistic methods, Time series analyses,Exploratory data analyses, Regression and correlation analyses etc. Also some controlled discussions is used.In this study the author tries to create some compare study especially in the Tier 2 level in Automotive Industry to identify most negative factors and to find some factors or similarities in the analysed companies. These common factors and similarities can be helpful for a definition of a universal managerial way in this unpredictable world and unique situation. The result of the study is to find and determinate the general approachand recommendations for the managers which can be helpful to steer the company not only during similar time periods but also generally in all time periods to achieve the goal.