Title: The importance of introductory pricing of a new technology product of a start-up company in a developed B2B market
Language: English
Authors: Einhaus, Manuel 
Qualification level: Diploma
Keywords: Start-up company; Pricing; New technology; New product pricing; Competition informed pricing; Cost- informed pricing
Advisor: Kroll-Thaller, Brigitte 
Issue Date: 2015
Number of Pages: 88
Qualification level: Diploma
Pricing strongly relates to successful business. It influences competitiveness, sales volumes, growth and especially profitability. Although pricing is so important for economic success, in many companies the issue of pricing often plays just a subordinate role. Even experienced companies make their pricing decisions on the basic pricing practice cost-plus, which does not sufficiently support the above mentioned points. But if looking at start-up companies which are just about to access the market with their new product the pricing issue is mostly not dealt with professionally. This is even understandable because many entrepreneurs do not have any experience in pricing because it is a highly unique and special field of economic research. This master thesis deals with the issue of pricing a new product with looking at an example from the EM.tec design GmbH, which is just about to enter the market with their licensed ennobling technology valure-. Since the pricing issue is even difficult in big companies which have especially trained people on that, this master thesis is focussing on the pricing issues for start-up companies. Especially for start-up companies pricing their new product is very important in order to enter the market successfully. The master thesis strives for a very practical way for start-up companies to price their products. It deals with the basics of pricing and sets up a pricing circle which can be helpful in many pricing situations.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-90569
Library ID: AC12670906
Organisation: E017 - Continuing Education Center 
Publication Type: Thesis
Appears in Collections:Thesis

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