Servitization in the Power-Two-Wheeler industry - Comparability and transferability of out-of-industry service solutions

Abstract

The thesis explores the comparability and transferability of service solutions of non-power-two-wheeler industries into the motorcycle industry. The power-two-wheeler industry is facing the challenge of integrating and offering value adding services for customers that trigger increases in revenue. Most of the related industries, like automotive, face the same challenge but have different levels of capacity and resources available for the development of new offers, while the power-two-wheeler industry is limited in these factors. This further increases the need for ways of new ways of determining meaningful and high potential avenues for service-product integration and development. Additional pressures are created by a slowing in market growth, requiring the establishment of new revenue streams. The thesis establishes and practically exercises an additional way for determining the most comparable set of industries to the power-two-wheeler industry and the process of develop transferable solutions that match the basic characteristics of the industry. The process is a cascade of steps narrowing down matching products and industries and finally contrasting these with research generated general criteria for successful implementation and type of services.