"Energy markets faced significant changes in last few years influenced by high growth of renewable energy sources and changes in energy production mix. While the world largest economies adopted new trends wholeheartedly, emerging markets are still facing transition period that should lead to higher shares of renewables in overall electricity production. Other evident trend is related to strong need for investments in conventional energy sources due to decommissioning and reconstruction of obsolete power plants. This will lead to significant activity and investments in energy sector. Global energy trends have set special demands on engineering companies. To stay competitive they have to adapt their service and product offer to new customer and market needs. This paper is structured in form of business plan prepared for Energy Hub, power plants EPC (engineering, procurement and construction) company with business operations in SEE region. Empirical part of this paper deals with extensive secondary analysis of current market trends and their reflection on SEE energy markets. Analysis is followed by market research to come up with market potential in next five year period and to identify key regions, customers and projects. Paper tries to disclose underserved market niches and unmet market needs to come up with unique value proposition in highly competitive market. Following market analysis, second part of paper deals with company's strategy to execute 5 year sales plan to reach higher market share in existing markets and penetrate new markets to win new customers. It analyses organizational requirements to set up preconditions for planned high growth of 30% in next 5 year period. This process covers many complex issues that are necessary to overcome in transformation period where company should grow from small regional company to medium sized business with strong market position. In 5 year period company should employ more than 50 people. Revenues are expected to grow 30% per year, reaching over EUR 17 million in 2018. while maintaining high net profit margins of approximately 30%."