The "Business Plan Bambooride" describes the business plan for the already existing start-up company "Bambooride OG", a company which aims to sell bicycles with frames made out of bamboo. Besides the actual business plan it also covers theoretical background on the writing of business plans, market segmentation and market research provided by questionnaires. Further to this included here are the results of carried out market segmentation and market research. Bambooride OG was founded by Matthias Schmidt and Alexander Bergner its mission is to provide extraordinary bicycles made out of Bamboo while supporting Africa's development. Bambooride targets urban customers in German-speaking Europe who seek an individualized and rare product. Bambooride closely cooperates with frame production partners in Uganda and Ghana. Bamboo frame technology is the core competency of Bambooride.
