Record link: 
http://hdl.handle.net/20.500.12708/159389
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Title: 
Social Media & Pharma - Einsatz von Social Media Strategien in international tätigen Pharmafirmen : Analyse & Status quo
de
Citation: 
Zwolanek, F. (2017). Social Media & Pharma - Einsatz von Social Media Strategien in international tätigen Pharmafirmen : Analyse & Status quo [Master Thesis, Technische Universität Wien]. reposiTUm. http://hdl.handle.net/20.500.12708/159389
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CatalogPlus: 
AC14530870
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Publication Type: 
Thesis - Masterarbeit
en
Language: 
German
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Authors: 
Zwolanek, Florian 
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Advisor: 
Brauer, Claudia 
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Organisational Unit: 
E017 - Continuing Education Center 
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Date (published): 
2017
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Number of Pages: 
83
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Keywords: 
Social Media Marketing; Pharmaindustrie; Social Media Metrics; Digitales Marketing; Quantitative Inhaltsanalyse
de
Appears in Collections:
Thesis

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