Prätterhoffer, R. (2011). Business planning in the field of Software-as a-Service [Master Thesis, Technische Universität Wien]. reposiTUm. http://hdl.handle.net/20.500.12708/159551
This thesis examines the business planning process for Software-as-a-Service (SaaS) from multiple perspectives. The market of cloud computing as well as business planning techniques are reviewed and a common understanding of the success factors is derived. Based on the findings and consecutive integration of several techniques in business planning the second part of the thesis elaborates on a specific business plan. The business plan evaluates the setup of a potential venture, compares competitors and business models with the explored techniques. The venture is based on the opportunities created by market potential of current computing trends.