Business plan for a start-up venture in the Austrian food service industry

Abstract

Professional life is demanding more time commitment from employees, the work life balance is shifting towards work in many industries. Therefore, leisure time is so precious for most people who have long working hours. They have good incomes but lack time in the evenings or at weekends to spend it with their family or pursue their favourite pastime. For having dinner after a long working day people to out to a restaurant, have a quick meal in a fast food place or get a pizza delivered to their home. Neither of these options combines good quality food with an exceptional meal for a reasonable price. Cooking at home is an excellent alternative that combines all these different demands but has one big disadvantage. It is time consuming an often tedious to do all the planning, shopping and preparation work. To adress this growing demand Perfect_Meal will provide menu planning for dinner, shopping of premium quality groceries, asssembling of meals, delivery tot he home and supporting the customer witheasy to use instructions. Perfect_Meals enters a market that is not served by supermarkets or companies that deliver food. A combination of premium food with the service of planning and delivery, enriched with a modern approach of cooking is absolutely new. It is a modern an stylish approach that is far from old fashioned cookbooks and time consuming and unpleasent kitchen work.