<div class="csl-bib-body">
<div class="csl-entry">Arami, M. (2006). <i>Price sensitivity of mobile commerce services: an empirical investigation</i> [Dissertation, Technische Universität Wien]. reposiTUm. http://hdl.handle.net/20.500.12708/185618</div>
</div>
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dc.identifier.uri
http://hdl.handle.net/20.500.12708/185618
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dc.description.abstract
This PhD Study reports the results of an empirical study investigating mobile commerce consumer price sensitivity. Findings of an explorative study were integrated to assess the significance and magnitude of the effect of the antecedents of seven main dependent variables in the area of consumer behavior representing price sensitivity of mobile commerce services customers. The empirical investigation is supported by Structural Equation Modeling (SEM) and the results illustrate the important factors affecting these dependent variables. Implications of the findings are discussed in terms of guidelines to practitioners and directions for future research.
en
dc.language
English
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dc.language.iso
en
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dc.subject
Preisinformation
de
dc.subject
Preis Sensivität
de
dc.subject
Preiswissen
de
dc.subject
Online Umfrage
de
dc.subject
Kundenverhalten
de
dc.subject
Mobile Commerce
de
dc.subject
Price Information
en
dc.subject
Price sensitivity
en
dc.subject
Price knowledge
en
dc.subject
Online survey
en
dc.subject
Consumer Behavior
en
dc.subject
Mobile Commerce
en
dc.title
Price sensitivity of mobile commerce services: an empirical investigation
