Carbon Rebellion: Empowerment using Data-Driven Narratives

Abstract

Climate change communication demands narratives that resonate widely. "Carbon Rebellion," an Interactive Digital Narrative, exemplifies this by blending personal anecdotes with data-driven content, fostering deep engagement. This research highlights the power of narratives in articulating the gravity of climate change, emphasizing the need for collective action and policy-level interventions. By juxtaposing individual choices against the backdrop of broader societal implications, the narrative seeks to both inspire and empower individuals. The findings reveal that such narratives can elicit strong emotional responses, catalyze critical thinking, and drive proactive climate action. The narrative’s emphasis on community-based efforts highlights the pivotal role of collective endeavours in addressing this global challenge.