Business plan for Oasis project

Abstract

This thesis explores the viability of launching Oasis, a novel User Interface (UI)design tool aimed at addressing the challenges faced by developers and small businesses with limited design expertise. Despite the availability of advanced designtools like Figma, there remains a significant gap in the market for a tool thatcombines simplicity, accessibility, and high-quality output. Oasis seeks to fill this gap by offering an intuitive platform equipped with features such as advanced theming, built-in dark mode support, and AI-driven design assistance.The central research question guiding this thesis is: What can a UI design tool like Oasis offer to differentiate itself in the competitive market of design tools, and whatis its business potential? This question encompasses both the technical and market aspects of the problem, aiming to determine whether Oasis can successfully enter and compete in a crowded field of design tools.The research analyzes the current landscape of UI design tools, identifying key market segments and competitors. It also assesses the business potential of Oasis by examining market size, customer profiles, and financial projections. The findings suggest that Oasis can differentiate itself in a competitive market through its userfriendly approach and comprehensive feature set, particularly appealing to solo entrepreneurs, freelancers, and small startups.Furthermore, the thesis presents a detailed roadmap for the development and marketing of Oasis, highlighting strategies to mitigate potential risks and capitalizeon emerging opportunities in the no-code/low-code market. Financial projections indicate that Oasis has the potential to achieve significant market penetration and profitability, especially within its targeted segments.This thesis concludes that Oasis is well-positioned to succeed as a unique and valuable addition to the UI design tool market, providing developers with the tools needed to create professional-grade designs without the steep learning curve associated with traditional design software.