Scaling arguments give a natural guess at the regularity condition on the noise in a stochastic PDE for a local solution theory to be possible, using the machinery of regularity structures or paracontrolled distributions. This guess of "subcriticality'' is often, but not always, correct. In cases when it is not, the blowup of the variance of certain nonlinear functionals of the noise necessitates a different, multiplicative renormalisation. This led to a general prediction and the first results in the case of the KPZ equation in Hairer '24. We discuss recent developments towards confirming this prediction. Based on joint works with Fabio Toninelli and Yueh-Sheng Hsu.