Deploying Advanced Air Mobility into an Existing Transport System of Systems: The Product Push Paradigm

Abstract

This study presents a system-of-systems simulation framework to evaluate the integration of advanced air mobility (AAM) into intermodal transport. It models door-to-door journeys from Munich to Cres Island via Rijeka, combining intercity modes with intracity AAM or public transport. Mode choice is based on passenger-specific utility functions that account for time, cost, and emissions. A baseline scenario assesses the impact of AAM on travel performance. A product push paradigm is explored where the focus is on how a known product (eVTOL) can be successfully deployed to satisfy stakeholder requirements. A four-step approach to the product push paradigm is proposed in this work with progressively increasing complexity at each level, exploring the value added, understanding the market, capturing the market, and lastly, trading off stakeholder interests.