Record link: 
http://hdl.handle.net/20.500.12708/55920
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Title: 
Gamification of Online Surveys: Conceptual Foundations and a Design Method based on the MDA Framework
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Citation: 
Harms, J., Wimmer, C., Kappel, K., & Grechenig, T. (2014). Gamification of Online Surveys: Conceptual Foundations and a Design Method based on the MDA Framework. In V. Roto & J. Häkkilä (Eds.), Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational (pp. 565–568). ACM. https://doi.org/10.1145/2639189.2639230
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Publisher DOI: 
10.1145/2639189.2639230
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Publication Type: 
Inproceedings - Full-Paper Contribution
en
Authors: 
Harms, Johannes 
Wimmer, Christoph 
Kappel, Karin 
Grechenig, Thomas 
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Organisational Unit: 
E194-03 - Forschungsbereich Business Informatics 
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Published in: 
Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational 
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ISBN: 
978-1-4503-2542-4
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DOI of the book: 
10.1145/2639189
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Date (published): 
2014
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Event name: 
The 8th Nordic Conference on Human-Computer Interaction (NordiCHI` 2014) 
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Event date: 
26-Oct-2014 - 30-Oct-2014
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Event place: 
Helsinki, Finland
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Number of Pages: 
4
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Publisher: 
ACM
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Publisher: 
ACM, New York
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Peer reviewed: 
Yes
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Abstract: 
Gamification has been employed to make online surveys more engaging to fill. Related work has evaluated the psy- chological and behavioral outcome of gamified surveys, but has been unclear about design methods and best practices. This work discusses foundations, relevant design dimensions (game elements, survey areas and the design process), and critical issues concerning validity. It then proposes a struc- tured process for survey gamification based on the MDA (me- chanics, dynamics, aesthetics) framework. An evaluation of the proposed process within a case study is briefly presented along with preliminary, but promising results. The gamifi- cation process is put forth in the CHI community for further discussion, evaluation, and application.
en
Research Areas: 
Visual Computing and Human-Centered Technology: 100%
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Science Branch: 
Informatik
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Appears in Collections:
Conference Paper

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