Let's Share a Ride into the Future: A Qualitative Study Comparing Hypothetical Implementation Scenarios of Automated Vehicles

Abstract

Automated Vehicles (AVs) are expected to radically disrupt our mobility. Whereas much is speculated about how AVs will actually be implemented in the future, we argue that their advent should be taken as an opportunity to enhance all people´s mobility and improve their lives. Thus, it is important to focus on both the environment and the needs of target groups that have not been sufficiently considered in the past. In this paper, we present the findings from a qualitative study (N=11) of public attitude on hypothetical implementation scenarios for AVs. Our results indicate that people are aware of the benefits of shared mobility for the environment and society, and are generally open to using it. However, 1) emotional factors mitigate this openness and 2) security concerns were expressed by female participants. We recommend that identified concerns must be addressed to allow AVs fully exploiting their benefits for society and environment.