Urban mobility 2030 - fleet management and operation of urban shared demand responsive transport with purpose-built vehicles - a business model perspective in a MaaS environment

Abstract

Urban mobility in the year 2030 and beyond will look differently than today. The constant rising number of city inhabitants and the changing behavior of consuming mobility requires new ways of thinking and new transportation business models of public and private actors. In a mobility as a service-oriented world, the importance of the ownership of a conventional passenger car and the inefficient areas of public bus transportation will decrease but the demand for comfortable transportation will increase. This supply gap of demand-responsive transportation could be covered by a fleet of decentralized operated and managed purpose-built vehicles. But this new kind of dynamically and decentralized transport services cannot be managed and operated within the existing rigid and centralized public transportation networks. Therefore, the way we think about shared transportation services in an asset-heavy industry needs to change. The thesis aims to analyze the current urban transportation system structure and describes their business models. With this fundament accompanied by the assumptions with regards to urban shared demand-responsive transportation with purpose-built vehicles, a new fleet operation based asset-light ecosystem which creates multiple new platform-based business models, is described.