Frech, C. E. M. (2019). Factors influencing the formation of mental images of the residents in a rapidly changing city - a multi-methodical empiric study on the mental image of Shanghai [Diploma Thesis, Technische Universität Wien; Tongji University Shanghai]. reposiTUm. https://doi.org/10.34726/hss.2019.57640
Mentales Bild; Schanghai; Stadtmarketing; Eigenlogik; Bild der Stadt; Stadtbilder
de
mental image; Shanghai; intrinsic logic; city marketing; city images
en
Abstract:
Es ist allgemein unumstritten, dass obwohl alle Städte dieser Welt die gleichen Grundfaktoren wie Größe, Dichte und Hetereogenität aufweisen, sie sich alle voneinander unterscheiden. Jede Stadt hat ein anderes Flair, ist auf ihre Art einzigartig, erzeugt ihr ein bestimmtes Gefühl und Menschen pflegen ihre spezielle Lebensweise schlicht, jede Stadt hat ihre eigene ‚Logik‘. Dennoch wurde dieses Alltagswissen niemals wissenschaftlich untersucht. Lange beschäftigte sich die Stadtsoziologie nicht mit ihrem namengebenden Phänomen als Forschungsobjekt selbst, sondern lediglich mit Prozessen innerhalb der Stadt. Martina Löw und Helmut Berking, Forschende der TU Darmstadt, setzten sich zum Ziel dies zu ändern und entwickelten die Theorie der Eigenlogik, die die Basis dieser Masterthesis darstellt. Eng an die Eigenlogik geknüpft ist das mentale Bild der Stadt, das durch unterschiedlichste Faktoren geprägt wird und in diesem Werk untersucht werden soll. Diese Arbeit beschäftigt sich mit dem mentalen Bild der Stadt Shanghai und insbesondere dessen ihrer Bewohnerinnen und Bewohner. Untersucht wird, was das mentale Bild der Stadt Shanghai prägt insbesondere in Anbetracht dessen, dass sich die optische Erscheinung der Stadt aufgrund rasanter Stadtentwicklung vergleichsweise schnell ändert. Daher spielt in diesem Zusammenhang der Faktor ‚Zeit‘ eine bedeutende Rolle. Da das Bild einer Stadt oft bewusst vermarktet wird, betrachtet diese Arbeit auch das Stadtmarketing, insbesondere die Rolle des mentalen Bildes und die Beziehung zwischen Stadtplanung und marketing. Diese Masterthesis wird mit einer Einleitung ins Thema, seine Bedeutung für die Stadtund Raumplanung und einer Definition der Forschungsfragen eröffnet. Es folgt ein der theoretische Teil welcher unter anderem Definitionen für die Arbeit relevanter Begrifflichkeiten sowieso eine genaue Erläuterung der Theorie der ‚Eigenlogik der Städte‘ behandelt. Die darauf folgende Empirie ist in drei Teile gegliedert. Der erste Teil ist die sog. ‚Postkarten-Studie‘, welche untersuchen soll, welche Bilder der Stadt Shanghai auf Postkarten dargestellt werden. Der zweite bzw. der Hauptteil ist die Befragung von Shanghaierinnen und Shanghaiern mittels (Online-)Fragebogen. Der Fragebogen soll untersuchen, welches Bild von Shanghai tatsächlich in den Köpfen seiner Bewohnerinnen und Bewohner vorherrscht. Anschließend werden die Ergebnisse der ‚Postkarten-Studie‘ und des Fragebogens miteinander verglichen und Schlüsse daraus gezogen. Der letzte Teil der Arbeit ist ein Experteninterview mit einer wissenschaftlichen Angestellten des Shanghai Urban Planning Exhibition Centers, welches den Zusammenhang zwischen Stadtplanung und Stadtmarketing aus Shanghaier Sicht erläutert. Abschließend wird eine Conclusio mit Handlungsempfehlungen für die Stadtplanung gegeben.
de
It is common knowledge that although all cities in the world share the same basic factors as size, density and heterogeneity, they all differ significantly. Every city has its own flair and uniqueness, creates a certain feeling and people cultivate their own way of life - simply, every city has its own 'logic'. Nevertheless, this everyday-experience has never been scientifically investigated. For a long time urban sociology did not deal with its eponymous phenomenon as a research object itself, but only with processes within a city. Martina Löw and Helmut Berking, researchers at the TU Darmstadt, set themselves the goal of changing this and developed the theory of the intrinsic logic of cities, which forms the basis of this master thesis. Closely related to the ‘intrinsic logic is the mental image of the city, which is characterized by a wide variety of factors and is to be examined in this paper. This thesis deals with the mental image of the city of Shanghai and especially of its inhabitants. It examines what shapes the mental image of the city of Shanghai, especially considering that the visual appearance of the city changes comparatively quickly due to rapid urban development. Therefore, the factor 'time' plays a key role in this context. As the image of a city is often deliberately marketed, this master thesis also looks at city marketing, especially the role of the mental image and the relationship between urban planning and city marketing. This master thesis opens with an introduction to the subject, its significance for urban and spatial planning and a definition of research questions. Following is a theoretic part which deals with the relevant terminology and a precise explanation of the theory of the 'intrinsic logic of the cities'. The empiricism consists of three parts. The first part is the so-called 'postcard study', which investigates which pictures of Shanghai are displayed on postcards. The second or main part is the questioning of Shanghai residents using an (online) questionnaire. The questionnaire aims to examine which image of Shanghai actually prevails in the minds of its inhabitants. Subsequently, the results of the 'postcard study' and the questionnaire are compared and conclusions are drawn. The final part of the empiric work is an expert interview with a scientific employee of the Shanghai Urban Planning Exhibition Center, which explains the relationship between urban planning and city marketing from a Shanghai perspective. Finally, a conclusion is given with recommendations for urban planning. It is common knowledge that although all cities in the world share the same basic factors as size, density and heterogeneity, they all differ significantly. Every city has its own flair and uniqueness, creates a certain feeling and people cultivate their own way of life - simply, every city has its own 'logic'. Nevertheless, this everyday-experience has never been scientifically investigated. For a long time urban sociology did not deal with its eponymous phenomenon as a research object itself, but only with processes within a city. Martina Löw and Helmut Berking, researchers at the TU Darmstadt, set themselves the goal of changing this and developed the theory of the intrinsic logic of cities, which forms the basis of this master thesis. Closely related to the ‘intrinsic logic is the mental image of the city, which is characterized by a wide variety of factors and is to be examined in this paper. This thesis deals with the mental image of the city of Shanghai and especially of its inhabitants. It examines what shapes the mental image of the city of Shanghai, especially considering that the visual appearance of the city changes comparatively quickly due to rapid urban development. Therefore, the factor 'time' plays a key role in this context. As the image of a city is often deliberately marketed, this master thesis also looks at city marketing, especially the role of the mental image and the relationship between urban planning and city marketing. This master thesis opens with an introduction to the subject, its significance for urban and spatial planning and a definition of research questions. Following is a theoretic part which deals with the relevant terminology and a precise explanation of the theory of the 'intrinsic logic of the cities'. The empiricism consists of three parts. The first part is the so-called 'postcard study', which investigates which pictures of Shanghai are displayed on postcards. The second or main part is the questioning of Shanghai residents using an (online) questionnaire. The questionnaire aims to examine which image of Shanghai actually prevails in the minds of its inhabitants. Subsequently, the results of the 'postcard study' and the questionnaire are compared and conclusions are drawn. The final part of the empiric work is an expert interview with a scientific employee of the Shanghai Urban Planning Exhibition Center, which explains the relationship between urban planning and city marketing from a Shanghai perspective. Finally, a conclusion is given with recommendations for urban planning.
en
Additional information:
Abweichender Titel nach nach Übersetzung der Verfasserin/des Verfassers