GOMENTO - an online networking platform

Abstract

"Les misérables. Europe not only has a euro crisis, it also has a growth crisis. That is because of its chronic failure to encourage ambitious entrepreneurs", wrote the British newsmagazine Economist in 2012 and further, "Why was Google not made in Germany?" The following Master's Thesis contains a business plan for GOMENTO - an online networking platform that connects European web entrepreneurs, mentors and investors to turn innovative business ideas and projects into profitable businesses. At GOMENTO, experienced people - mentors - from various fields and industries offer their expertise and advise to entrepreneurs, who want to improve and firm their ideas and projects. In return, the entrepreneurs offer either cash, a seat on the advisory board or shares of the startup depending on the current financial situation of the entrepreneur. By doing so, the entrepreneurs show potential investors that they not only have experienced advisors on board but they are also willing to invest 'sweat' equity and time in their ideas. GOMENTO is as a tool made by Europeans for the European society. The founders are convinced GOMENTO can help increasing the number of successful started businesses significantly and, in further consequence, reduce the number of unemployed people in Europe. As GOMENTO will be a Social Media platform, the following Master's Thesis focuses on defining and analyzing Social Media Marketing. The Thesis will give an overview of the different Social Media and provide a theoretical framework for a Social Media Marketing strategy for GOMENTO.