Title: International business and marketing through the prism of the expansion of the Russian business to Hungary
Language: English
Authors: Alibiev, Timur 
Qualification level: Diploma
Keywords: Hungary; International Business; Digitalization; LED Screens; Russian
Hungary; International Business; Digitalization; LED Screens; Russian
Advisor: Townsend, Janell 
Issue Date: 2019
Number of Pages: 65
Qualification level: Diploma
Abstract: 
The development of the digital industry so-called Digitalization is starting to influence the segment of the out-of-home advertising market. Outdoor advertising furniture is slightly changing from classic paper billboards to the trendy LED screens. In this paper, will be the description of the expansion from the domestic market to foreign. Evaluation of the current market situation, taking into account the core competencies of the company, screening the market situation through the prism of three methods of analysis with sales forecast and market entry strategy and tactics.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-131334
http://hdl.handle.net/20.500.12708/11496
Library ID: AC15519998
Organisation: E017 - Continuing Education Center 
Publication Type: Thesis
Hochschulschrift
Appears in Collections:Thesis

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