Title: Impact of margins and condition systems in OEM-dealer relationship; analysis of the margin system to deduct implications for a bonus model to steer dealer purchse loyalty in the automotive spare parts business
Language: English
Authors: Stocker, Christina 
Qualification level: Diploma
Advisor: Sihn, Wilfried
Issue Date: 2012
Number of Pages: 101
Qualification level: Diploma
Abstract: 
Purpose of the master thesis is the description and analysis of the role of the dealer margin and bonus system as one of the central steering instruments of the manufacturer - dealer relationship, with reference to the actual legislative framework regarding automotive distribution and on the basis of a comprehensive study of the automotive aftermarket and description of automotive distribution channels. On the basis of the researched data and findings, conclusions are drawn how to design and improve a bonus and margin system regarding a more efficient and result-oriented and loyalty building bonus model in the automotive spare parts business. The practical implementation is shown on the basis of a management process. The master thesis is based on a comprehensive literature study in combination with an analysis of practical approaches to gather valid and actual data. Internet sources and research studies were used as well.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-45818
http://hdl.handle.net/20.500.12708/12897
Library ID: AC09032268
Organisation: E017 - Weiterbildungszentrum der TU Wien 
Publication Type: Thesis
Hochschulschrift
Appears in Collections:Thesis

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