Record link: 
http://hdl.handle.net/20.500.12708/159178
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Title: 
Marketing concept for premium products based on the OMV premium product MaxxMotion in Austria : what are the success factors of premium products and can these factors be implemented in the fuel sector?
en
Citation: 
Mangi, M. (2013). Marketing concept for premium products based on the OMV premium product MaxxMotion in Austria : what are the success factors of premium products and can these factors be implemented in the fuel sector? [Master Thesis, Technische Universität Wien]. reposiTUm. http://hdl.handle.net/20.500.12708/159178
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CatalogPlus: 
AC10896801
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Publication Type: 
Thesis - Master Thesis
en
 
Hochschulschrift - Masterarbeit
de
Language: 
English
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Authors: 
Mangi, Manfred 
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Advisor: 
Kroll-Thaller, Brigitte 
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Organisational Unit: 
E017 - Weiterbildungszentrum der TU Wien 
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Date (published): 
2013
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Number of Pages: 
92
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Appears in Collections:
Thesis

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