Astafyeva, S. (2022). Market creation strategy for Breakthrough Innovation on the Digital Technologies market. [Master Thesis, Technische Universität Wien]. reposiTUm. https://doi.org/10.34726/hss.2022.81502
Master Thesis; market creation; breaktrough innovations; digital technological market creation; market participants behaviour; business ecosystem role in market creation
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Abstract:
The aim of this master thesis is to find out how entrepreneurs and managers act to develop a strategy of market creation for breakthrough technologies in digital technologies, find their challenges and success factors to provide market participants with relevant advice.These questions are very practical for the increasing technological market but rather complicated and unclear for entrepreneurs and managers due to unpredictability as an essence of technological markets. Successful new market creation and breakthrough technologies are essential for social, business, and technological progress.The research questions focus on study of the behavior of market participants, the study of their relationship and influence on each other and on the creation of markets.This thesis could contribute to the development of technological markets through needed knowledge spread about breakthrough product development and market creation.
