Navigating Serendipity - An Experimental User Study On The Interplay of Trust and Serendipity In Recommender Systems

Abstract

Recommender systems play a crucial role in our daily lives, constantly evolving to meet the diverse needs of users. As the pursuit of improved user experiences continues, metrics such as serendipity have emerged within the realm of beyond-accuracy paradigms. However, integrating serendipitous recommendations presents complex challenges, necessitating a delicate balance between novelty, relevance, and user engagement. In this interdisciplinary experimental user study, we address these challenges within the context of a book recommender system. By investigating the impact of interface design changes on user trust, a key determinant of satisfaction with serendipitous recommendations, we measured trust levels for both individual recommended items and the recommender system as a whole. Our findings indicate that while interface enhancements did not yield significant increases in trust, they did notably elevate serendipity ratings for previously unknown books. These results highlight the intricate interplay between technical and psychological factors in the design of recommender systems, emphasizing the importance of human-centered approaches in the creation of more responsible AI applications. This research contributes to ongoing discussions surrounding user-centric recommendation systems and aligns with broader themes of digital humanism and responsible AI.