Title: Barriers seen by potential local Providers of Applications using Location-Based Services
Language: English
Authors: Uphaus, Per Ole 
Neuper, Oliver 
Beringer, Björn 
Hoffmann, Lukas 
Langenmair, Simon 
Ehlers, Annika 
Rau, Harald 
Keywords: location-based services; (hyper-)local media communication; context marketing
Issue Date: 2019
Abstract: 
This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:3-7204
http://hdl.handle.net/20.500.12708/675
DOI: 10.34726/lbs2019.36
Library ID: AC15513008
Organisation: E120 - Department für Geodäsie und Geoinformation 
Publication Type: Inproceedings
Konferenzbeitrag
Appears in Collections:Conference Paper

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