Title: Barriers seen by potential local Providers of Applications using Location-Based Services
Language: English
Authors: Uphaus, Per Ole 
Neuper, Oliver 
Beringer, Björn 
Hoffmann, Lukas 
Langenmair, Simon 
Ehlers, Annika 
Rau, Harald 
Issue Date: 2019
Uphaus, P. O., Neuper, O., Beringer, B., Hoffmann, L., Langenmair, S., Ehlers, A., & Rau, H. (2019). Barriers seen by potential local Providers of Applications using Location-Based Services. In LBS 2019; Adjunct Proceedings of the 15th International Conference on Location-Based Services / Gartner, Georg; Huang, Haosheng. Wien. https://doi.org/10.34726/lbs2019.36
This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.
Keywords: location-based services; (hyper-)local media communication; context marketing
URI: https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:3-7204
DOI: 10.34726/lbs2019.36
Library ID: AC15513008
Organisation: E120 - Department für Geodäsie und Geoinformation 
Publication Type: Inproceedings
Appears in Collections:Conference Paper

Files in this item:

Page view(s)

checked on Oct 15, 2021


checked on Oct 15, 2021

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons