Title: | Barriers seen by potential local Providers of Applications using Location-Based Services | Language: | English | Authors: | Uphaus, Per Ole Neuper, Oliver Beringer, Björn Hoffmann, Lukas Langenmair, Simon Ehlers, Annika Rau, Harald |
Keywords: | location-based services; (hyper-)local media communication; context marketing | Issue Date: | 2019 | Abstract: | This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry. |
URI: | https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:3-7204 http://hdl.handle.net/20.500.12708/675 |
DOI: | 10.34726/lbs2019.36 | Library ID: | AC15513008 | Organisation: | E120 - Department für Geodäsie und Geoinformation | Publication Type: | Inproceedings Konferenzbeitrag |
Appears in Collections: | Conference Paper |
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