Presentation - Conference Presentation

English

Krejs, Bernadette 
Kofler, Andreas 
Deutinger, Theodor 
Magalhães, Filipe 
Soares, Ana Luisa 
Meystre, Olivier 

E253-02 - Forschungsbereich Wohnbau und Entwerfen 

25-Oct-2018

Architecture as Image - Verführungstechniken in der Architekturdarstellung 

25-Oct-2018

TU Wien, Austria

Representation; Architecture; Images

Historically architecture and its representation must have had a not too remote hour of birth. Drawing, as a tool for either planning or documenting architecture, is both a necessity for executing a building or for transmitting the aesthetic and technical knowledge gathered during each attempt to perfection what – at the end of the day – is the construction of four walls and a roof. But, whenever architecture addresses an audience, these two domains merge and representation becomes a tool for seducing a client, a commission, other architects, etc. With the ascension of the internet and the reformatting of architecture for this media, representation appears to have even grown in importance and increasingly hunts for new and rediscovered aesthetics. Whilst photorealistic renderings seem to still be a must to feed the hunger of developers and their investors, more creative artistic crossovers aliment the newsfeeds of ArchDaily or Dezeen, literally consuming all David Hockney or Edward Hopper paintings for their needs, paired with the pretending clarity of axonometric drawings and perspective sections. In all these, a sort of chicken or the egg question emerges. Does representation already influence architecture during the design process? Would and can the adoption of a specific technique limit or open the range of potential outcomes? What are the elements and the intentions that construct such potential images aiming to analyse, explain, convince and seduce through the careful assembly of their content? The symposium “Architecture as Image” dedicates itself to these questions and, as the title suggest, forgets – at least for a few hours – the Vitruvian raison d’être of our profession.

Development and Advancement of the Architectural Arts: 100%

2012 - Architektur: 90%
6040 - Kunstwissenschaften: 10%